Public Service Motivation is a theorized attribute of government and non-governmental organization employment that explains why individuals have a desire to serve the public and link their personal actions with the overall public interest (Wikipedia, 2017). Academics are often said to score highly on this public service motivation and I can’t but admire those that share their knowledge freely with the public.

Colin Gillespie and Robin Lovelace are perfect examples of altruistic contributors to society. Their latest book РEfficient R Programming Рis a definite recommendation for anybody who wants to power-up their R code, beginner or more advanced programmer. On top of this, the authors provide the digital version free-of-charge!