So You Think You Can (A/B) Test?

So You Think You Can (A/B) Test?

Decision making under uncertainty is complicated. These days, many business rely on real-life experiments, or A/B tests, to reduce that uncertainty and improve their decision-making. For instance, here’s a presentation on how A/B testing helps improve business outcomes at Etsy.

Lukas Vermeer built So You Think You Can Testan online simulation game in which you are the decision-maker in a company. You control the backlog and running of experiments and each day you have to decide which tasks to prioritize (or deleted entirely). Your decisions affect the sales of the company, so be wise and use the experimental information to your advantage.

Screenshot of the simulation game.

You can play the game here.



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