12 Guidelines for Effective A/B Testing

I wrote about Emily Robinson and her A/B testing activities at Etsy before, but now she’s back with a great new blog full of practical advice: Emily provides 12 guidelines for A/B testing that help to setup effective experiments and mitigate data-driven but erroneous conclusions: Have one key metric for your experiment. Use that key…

A/B testing and Statistics at Etsy, by Emily Robinson

Generating numbers is easy; generating numbers you should trust is hard! Emily Robinson is a data scientist at Etsy,¬†an e-commerce website for handmade and vintage products. In the #rstats community, Emily is nearly as famous as her brother David Robinson, whom we know from the tidytext R-package. Like any large tech company, Etsy relies heavily…