Tag: wordcloud

Chatterplots

I’ve mentioned before that I dislike wordclouds (for instance here, or here) and apparently others share that sentiment. In his recent Medium blog, Daniel McNichol goes as far as to refer to the wordcloud as the pie chart of text data! Among others, Daniel calls wordclouds disorienting, one-dimensional, arbitrary and opaque and he mentions their lack of order, information, and scale.

Wordcloud of the negative characteristics of wordclouds, via Medium

Instead of using wordclouds, Daniel suggests we revert to alternative approaches. For instance, in their Tidy Text Mining with R book, Julia Silge and David Robinson suggest using bar charts or network graphs, providing the necessary R code. Another alternative is provided in Daniel’s blog: the chatterplot!

While Daniel didn’t invent this unorthodox wordcloud-like plot, he might have been the first to name it a chatterplot. Daniel’s chatterplot uses a full x/y cartesian plane, turning the usually only arbitrary though exploratory wordcloud into a more quantitatively sound, information-rich visualization.

R package ggplot’s geom_text() function — or alternatively ggrepel‘s geom_text_repel() for better legibility — is perfectly suited for making a chatterplot. And interesting features/variables for the axis — apart from the regular word frequencies — can be easily computed using the R tidytext package.

Here’s an example generated by Daniel, plotting words simulatenously by their frequency of occurance in comments to Hacker News articles (y-axis) as well as by the respective popularity of the comments the word was used in (log of the ranking, on the x-axis).

[CHATTERPLOTs are] like a wordcloud, except there’s actual quantitative logic to the order, placement & aesthetic aspects of the elements, along with an explicit scale reference for each. This allows us to represent more, multidimensional information in the plot, & provides the viewer with a coherent visual logic& direction by which to explore the data.
Daniel McNichol via Medium

I highly recommend the use of these chatterplots over their less-informative wordcloud counterpart, and strongly suggest you read Daniel’s original blog, in which you can also find the R code for the above visualizations.

Generating Book Covers By Their Words — My Dissertation Cover

As some of you might know, I am defending my PhD dissertation later this year. It’s titled “Data-Driven Human Resource Management: The rise of people analytics and its application to expatriate management” and, over the past few months, I was tasked with designing its cover.

Now, I didn’t want to buy some random stock photo depicting data, an organization, or overly happy employees. I’d rather build something myself. Something reflecting what I liked about the dissertation project: statistical programming and sharing and creating knowledge with others.

Hence, I came up with the idea to use the collective intelligence of the People Analytics community to generate a unique cover. It required a dataset of people analytics-related concepts, which I asked People Analytics professionals on LinkedIn, Twitter, and other channels to help compile. Via a Google Form, colleagues, connections, acquitances, and complete strangers contributed hundreds of keywords ranging from the standard (employees, HRM, performance) to the surprising (monetization, quantitative scissors [which I had to Google]). After reviewing the list and adding some concepts of my own creation, I ended up with 1786 unique words related to either business, HRM, expatriation, data science, or statistics.

I very much dislike wordclouds (these are kind of cool though), but already had a different idea in mind. I thought of generating a background cover of the words relating to my dissertation topic, over which I could then place my title and other information. I wanted to place these keywords randomly, maybe using a color schema, or with some random sizes.

The picture below shows the result of one of my first attempts. I programmed everything in R, writing some custom functionality to generate the word-datasets, the cover-plot, and .png, .pdf, and .gif files as output.

Random colors did not produce a pleasing result and I definitely needed more and larger words in order to fill my 17cm by 24cm canvas!

Hence, I started experimenting. Using base R’s expand.grid() and set.seed() together with mapply(), I could quickly explore and generate a large amount of covers based on different parameter settings and random fluctuations.

expand.grid(seed = c(1:3), 
            dupl = c(1:4, seq(5, 30, 5)),
            font = c("sans", "League Spartan"),
            colors = c(blue_scheme, red_scheme, 
                       rainbow_scheme, random_scheme),
            size_mult = seq(1, 3, 0.3),
            angle_sd = c(5, 10, 12, 15)) -> 
  param

mapply(create_textcover, 
       param$seed, param$dupl, 
       param$font, param$colors, 
       param$size_mult, param$angle_sd)

The generation process for each unique cover only took a few seconds, so I would generate a few hundred, quickly browse through them, update the parameters to match my preferences, and then generate a new set. Among others, I varied the color palette used, the size range of the words, their angle, the font used, et cetera. To fill up the canvas, I experimented with repeating the words: two, three, five, heck, even twenty, thirty times. After an evening of generating and rating, I came to the final settings for my cover:

Words were repeated twenty times in the dataset.
Words were randomly distributed across the canvas.
Words placed in random order onto the canvas, except for a select set of relevant words, placed last.
Words’ transparency ranged randomly between 0% and 70%.
Words’ color was randomly selected out of six colors from this palette of blues.
Words’ writing angles were normally distributed around 0 degrees, with a standard deviation of 12 degrees. However, 25% of words were explicitly without angle.
Words’ size ranged between 1 and 4 based on a negative binomial distribution (10 * 0.8) resulting in more small than large words. The set of relevant words were explicitly enlarged throughout.

With League Spartan (#thisisparta) loaded as a beautiful custom font, this was the final cover background which I and my significant other liked most:

While I still need to decide on the final details regarding title placement and other details, I suspect that the final cover will look something like below — the white stripe in the middle depicting the book’s back.

Now, for the finale, I wanted to visualize the generation process via a GIF. Thomas Lin Pedersen developed this great gganimate package, which builds on the older animation package. The package greatly simplifies creating your own GIFs, as I already discussed in this earlier blog about animated GIFs in R. Anywhere, here is the generation process, where each frame includes the first frame ^ 3.2 words:

If you are interested in the process, or the R code I’ve written, feel free to reach out!

I’m sharing a digital version of the dissertation online sometime around the defense date: November 9th, 2018. If you’d like a copy, you can still leave your e-mailadress in the Google Form here and I’ll make sure you’ll receive your copy in time!

The Dataviz Project: Find just the right visualization

Do you have a bunch of data but you can’t seem to figure out how to display it? Or looking for that one specific visualization of which you can’t remember the name?

www.datavizproject.com provides a most comprehensive overview of all the different ways to visualize your data. You can sort all options by Family, Input, Function, and Shape to find that one dataviz that best conveys your message.